About the UTM Link Builder
UTM parameters tell analytics tools where visitors came from. Fill in source, medium and campaign (and optionally term, content and id) to generate a correctly encoded tracking link. Existing query parameters on your URL are preserved.
How to use it
- Enter the landing page URL.
- Fill in the campaign fields.
- Copy the tagged URL.
Good to know
- Never put personal data (emails, names) in UTM parameters.
- Don't use UTMs on internal links — they overwrite the original traffic source.